Everyone’s Talking About It! R38 French-Style Luxury Residences Take Shenzhen by Storm! Viewing Tours Now Open for Registration...

上周末，一场低调却不低热度的私享品鉴会，悄悄在深圳华侨城洲际酒店拉开帷幕。没想到刚一开场，这套来自曼谷通罗核心区的法式奢宅就引爆全场，甚至被在场来宾疯狂转发到朋友圈，成为地产圈、投资圈刷屏级话题。

Last weekend, a low-profile yet high-energy private showcase quietly kicked off at the InterContinental Hotel in OCT Shenzhen. But from the moment it began, this French-inspired luxury property from Bangkok’s core Thonglor district ignited the room—and soon after, it was all over social media, becoming a viral sensation among real estate and investment circles.

项目名叫 The Residences 38，是La Clef法国酒店品牌首次落地亚洲的作品，限量仅56席，拥有永久产权、地铁直达、服务堪比五星酒店……活动当天，现场一度挤满了高净值人群、海外置业顾问和企业家客户，纷纷表示“这才是真正的海外资产升级选项”。

The project is called The Residences 38, marking the Asian debut of La Clef, a prestigious French hotel brand. With only 56 exclusive units, it boasts freehold ownership, direct access to the BTS skytrain, and five-star hotel-level service. On the day of the event, the venue was packed with high-net-worth individuals, overseas investment advisors, and business clientele—all expressing the same sentiment: “This is what a true upgrade in overseas assets looks like.”

全场高能：直呼“想买”

High-Energy Atmosphere: Guests Exclaim ‘I Want to Buy!’

活动正式开始后，两场干货满满的分享迅速点燃现场氛围。开发商代表带来了对通罗区资产价值的深度解析，从曼谷核心区的供需结构讲到高净值人群的资产配置逻辑，引发了不少人的“共鸣点头”。紧接着，项目正式揭晓，一张张实景图和户型图一亮相，不少来宾当场表示“这设计太高端”、“如果还能托管出租，真的没理由不下手”。

Once the event officially kicked off, two value-packed presentations quickly set the tone. A representative from the developer delivered a deep dive into Thonglor’s property value, from the area’s core supply-demand dynamics to the asset allocation logic of affluent buyers—sparking nods of agreement throughout the audience. When the project was finally revealed, with real-life photos and detailed floor plans on full display, many attendees immediately responded: “This design is top-tier!” “If it can also be leased and managed, there's really no reason not to buy!”

尤其当讲到“永久产权+La Clef酒店服务+外国人可全权持有”三大硬核点时，全场气氛再度升温。连原本只是陪朋友来看热闹的人，也开始认真翻资料、加顾问微信、现场预约看房资格。

Excitement surged again when three major highlights were revealed: freehold ownership, La Clef’s signature hospitality, and full foreign ownership eligibility. Even those who had initially come just to accompany friends found themselves scanning through brochures, adding consultants on WeChat, and lining up for on-site viewing appointments.

项目三大硬核底牌曝光！

Project's Three Hard-Hitting Selling Points Revealed!

The Residences 38 之所以能让现场来宾“真香打脸”，不仅是因为它长得高级，更因为它背后的配置太扎实。项目由全球顶奢酒店运营商 The Ascott（雅诗阁）旗下品牌 La Clef 打造，这可是曾经只出现在巴黎香榭丽舍大街的服务体系，如今首次落地亚洲，就选在了曼谷的“富人区”——Thong Lo（通罗）。

What made The Residences 38 such a compelling proposition wasn’t just its sophisticated appearance—it was the solid value behind it. Developed by La Clef, a brand under The Ascott Limited, one of the world’s top luxury hospitality groups, the project brings the refined service once exclusive to the Champs-Élysées in Paris to Bangkok’s upscale Thonglor neighborhood—for the first time in Asia.

项目不仅自带法式管家式服务、全楼仅56套、最高426㎡的顶复单位自带天际视野，还拥有100%永久产权+外国人可全权购买+BTS集团背书投资三重稳定保障。用一句话总结：这是一个你住得起、租得出、还能保值增值的资产。讲真，在东南亚市场上，真的不多见。

Offering personalized French-style butler service, just 56 units in total, and a top-floor duplex unit stretching up to 426 sqm with skyline views, the project also features 100% freehold title, foreign buyer eligibility, and backing by BTS Group Holdings, ensuring triple-layered investment security. In short, this is a high-end asset you can live in, lease out, and count on to retain or even grow in value—a rare find in Southeast Asia’s property landscape.

活动结束，朋友圈炸了

Event Wrap-Up: WeChat Was on Fire

活动一结束，我手机就开始“叮叮叮”响个不停——不少朋友刷完我发的现场照片，立刻来私信问：“这楼盘还有吗？”“户型图发我看看！”“托管收益怎么操作？

As soon as the event ended, my phone wouldn’t stop buzzing—friends who saw the photos I posted were quick to DM me: “Is this property still available?” “Can you send me the floor plan?” “How does the leaseback program work?”

其实没办法不动心，从设计、地段到服务体系，The Residences 38 的确是那种“实拍比效果图还惊艳”的存在。尤其是那句“法式服务+亚洲首发+56套永久产权”，说出来真的比朋友圈文案还像营销语，但它确实就在那里。有人当场预约了看房通道，有人拉着朋友组局准备实地飞一趟曼谷，连原本持观望态度的客户，也开始认真考虑资产结构里的“东南亚配置”。

Honestly, it’s hard not to be impressed. From its architecture and location to its services, The Residences 38 truly is one of those rare properties where the real-life experience outshines even the most polished renderings. That tagline—“French hospitality, Asia debut, 56 freehold units”—may sound like marketing speak, but it’s just the truth. Some attendees reserved their viewing slots on the spot; others started planning Bangkok trips with friends. Even those who were initially just “observing” began seriously considering this Southeast Asian piece in their global asset portfolio.

错过深圳，还有机会去亲眼看看！

Missed the Shenzhen Event? 

You Still Have a Chance to See It for Yourself!

虽然这场深圳专场已经圆满落幕，但The Residences 38的关注热度却才刚刚开始。项目目前已正式开放预约，想深入了解的朋友可以私信获取完整户型图和限时优惠政策。

Although the Shenzhen showcase has successfully concluded, interest in The Residences 38 is only heating up. The project is now officially open for private appointments. For those who want a deeper understanding, feel free to request the full floor plans and time-limited offers via private message.

而更重磅的是——我们正在筹备通罗线下看房团，由专业团队带队，实地走访项目现场、社区环境和生活配套，一次看清你未来的第二居所。

Even more exciting—we’re organizing an exclusive Thonglor site tour, led by a team of professionals, to walk you through the project, the neighborhood, and the local lifestyle. It’s the perfect chance to explore what could be your future second home.

如果你也在寻找一个能兼顾居住体验与资产保值的高端产品，别等朋友圈再刷一次你才想起点进来。不如这次走得更近一点，跟我们一起，出发看看真正的曼谷奢宅。

If you’re looking for a high-end property that offers both a refined living experience and long-term asset value—don’t wait until it’s trending again. This time, come a little closer. Join us in discovering the true meaning of Bangkok luxury living.